Culture
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The new Swan Lake Red Carpet NecklaceThe new Swan Lake Red Carpet Necklace
The worldwide debut
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The De Beers Talisman CrownThe De Beers Talisman Crown
in celebration of the Queen's Diamond Jubilee
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De Beers Launches Second Store in Hong KongDe Beers Launches Second Store in Hong Kong
At ELEMENTS, West Kowloon
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Sisters are doing it for themselvesSisters are doing it for themselves
By Claire Adler
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De Beers Launches Latest StoreDe Beers Launches Latest Store
In Almaty, Kazakhstan
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De Beers Jewellery BookDe Beers Jewellery Book
published by Assouline
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De Beers Launches First Store in Mainland ChinaDe Beers Launches First Store in Mainland China
At Shin Kong Place, Beijing
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The Art of Looking at DiamondsThe Art of Looking at Diamonds
Contemporary Art Critic JJ Charlesworth on why diamonds are like art
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A Diamond is ForeverA Diamond is Forever
The most iconic slogan
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The Modern TalismanThe Modern Talisman
Why a Diamond Should be Worn Every Day
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The Rules of EngagementThe Rules of Engagement
As Set By the Editor of Harper's Bazaar, UK
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Diamonds are Still a Girl's Best FriendDiamonds are Still a Girl's Best Friend
By Claire Coulson from Harper's Bazaar UK
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Because A Diamond is Forever
© De Beers Diamond Jewellers Limited 2011. All rights reserved.