News and Events

The latest launches, store openings, celebrity dressings and news from De Beers.


De Beers was proud to host an exclusive breakfast discussion at the Design Museum in London on 12th March 2015, in a continuation of “Moments in Light”, our long- term project to shine a light on talented women. The event titled WOMEN FASHION POWER explored the topics of inspiring women and female leaders of tomorrow. […]

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De Beers is delighted to announce a collaboration with fashion brand DAKS in their new Spring Summer 2015 advertising campaign. The DAKS name has always been synonymous with British Heritage, style and elegance. Originally founded in 1894 by Simeon Simpson, who provided a bespoke tailoring service in Middlesex Street, in the City of London, today […]

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Unveiling our new Advertising Campaign

We are delighted to announce our new brand advertising campaign that will launch in October 2014. The campaign is a key milestone for us, which epitomises natural beauty and brings to life the power and grace of the brand. The campaign features Andreea Diaconu who was chosen for her natural beauty and elegant charm. Andreea […]

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Moments in Light

We were delighted to announce the launch of the Moments in Light celebration in London on 5th June with an exhibition held at the Royal Academy of Arts. At the event, a series of beautiful portraits of each of the five chosen talented women, as taken by Mary McCartney, were revealed to guests as they […]

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Behind The Designs – Caress

We are delighted to reveal our newest engagement ring, De Beers Caress. Inspired by the true harmony of love, the solitaire diamond is affectionately held by the encircling pave. This instinctively protective gesture is symbolic of a unified desire to cherish one another. This contemporary design echoes a modern relationship in the conjoining diamond setting, […]

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A Diamond is forever