News and Events

The latest launches, store openings, celebrity dressings and news from De Beers.

BEHIND THE DESIGNS – MOONLIGHT ENCHANTED LOTUS

The lotus flower has been a symbol in Eastern religions for millenia. It grows from the bottom of streams and muddy ponds to rise and blossom above the water and fulfils a spiritual ideal of being totally grounded in earth yet aspiring towards the divine. Every night, the lotus flower closes its petals together, then […]

Read more

DIAMOND BRIDAL BREAKFAST AT OLD BOND STREET

De Beers is delighted to have hosted our very first Diamond Bridal Breakfast at our Old Bond Street store on the 29th April 2015. Guests were invited to join us for a morning full of wedding inspiration, including bouquet making classes and cake tastings. Attendees were given an exclusive viewing of our latest engagement ring designs […]

Read more

BEHIND THE SCENES OF OUR BRIDAL ADVERTISING CAMPAIGN

De Beers is delighted to release our new bridal advertising campaign launching world wide this Spring, featuring model Andreea Diaconu. The new imagery is a true landmark for us as we introduce a model into our bridal advertising for the first time. The new advertising was photographed by the internationally acclaimed photographer Mary McCartney, further […]

Read more

WOMEN TALENT POWER

De Beers was proud to host an exclusive breakfast discussion at the Design Museum in London on 12th March 2015, in a continuation of “Moments in Light”, our long- term project to shine a light on talented women. The event titled WOMEN FASHION POWER explored the topics of inspiring women and female leaders of tomorrow. […]

Read more

DAKS LONDON FOR DE BEERS

De Beers is delighted to announce a collaboration with fashion brand DAKS in their new Spring Summer 2015 advertising campaign. The DAKS name has always been synonymous with British Heritage, style and elegance. Originally founded in 1894 by Simeon Simpson, who provided a bespoke tailoring service in Middlesex Street, in the City of London, today […]

Read more

Unveiling our new Advertising Campaign

We are delighted to announce our new brand advertising campaign that will launch in October 2014. The campaign is a key milestone for us, which epitomises natural beauty and brings to life the power and grace of the brand. The campaign features Andreea Diaconu who was chosen for her natural beauty and elegant charm. Andreea […]

Read more

Moments in Light

We were delighted to announce the launch of the Moments in Light celebration in London on 5th June with an exhibition held at the Royal Academy of Arts. At the event, a series of beautiful portraits of each of the five chosen talented women, as taken by Mary McCartney, were revealed to guests as they […]

Read more

Behind The Designs – Caress

We are delighted to reveal our newest engagement ring, De Beers Caress. Inspired by the true harmony of love, the solitaire diamond is affectionately held by the encircling pave. This instinctively protective gesture is symbolic of a unified desire to cherish one another. This contemporary design echoes a modern relationship in the conjoining diamond setting, […]

Read more

A Diamond is forever