Peace of Mind
We are committed to ensuring that every one of our diamonds is sourced in a sustainable and ethical manner. De Beers adheres to stringent procedures to guarantee that we are constantly acting in an environmentally and socially responsible manner. In doing so, we hope to provide you with the utmost peace of mind when making your diamond purchase.
The De Beers Marque
De Beers has developed a proprietary process of protection and recognition for you and your diamond. All solitaire diamonds above 0.2 carats that pass our stringent criteria are microscopically branded with the De Beers Marque – a De Beers logo and unique diamond number.
Completely invisible to the naked eye, this etching ensures that each diamond will retain its identity as an official De Beers diamond and does not in any way affect the carat weight, colour or clarity grading.
This unique branding along with the De Beers Certificate of Authenticity is our promise to you that the diamond you purchase is official and ethical.
The diamond’s unique number is also logged in the De Beers Register of Diamonds. When you purchase your diamond jewellery from De Beers, your details will be held within the De Beers Register to ensure that if ever your jewellery is lost and found, we are able to trace it back to yourself. We are delighted that this process has previously successfully reunited several of our clients with their valuable and sentimental piece of jewellery.
Certificate of authenticity
Each piece of De Beers Jewellery is accompanied by a De Beers counterfeit-proof certification that documents every aspect of your purchase. Within the De Beers Certificate of Authenticity is your De Beers Authenticity Card with hologram; this card details the diamond purchased, the date of purchase and the Brand Ambassador who carried out the transaction for you.
We are a certified member of the Responsible Jewellery Council – an international not-for-profit organisation whose members are committed to promoting and protecting ethical, social and environmental practices.
Each and every De Beers supplier is required to operate within the Kimberley Process Certification Scheme which necessitates that a written guarantee accompanies every diamond to certify that it is not sourced illegitimately or from a conflict area.
Our stringent approach is our confident declaration that every piece of De Beers jewellery is ethically produced and 100% conflict free.