The deeply personal bond between our Women of Forever and their peerless De Beers diamond jewellery is made possible by our 130-years of passionate diamond mastery and knowledge. Our experts hand-select the most beautiful diamonds with exceptional Fire, Life and Brilliance, which in-turn inspire our design studio to create wondrous jewellery creations with the power to mark a woman’s significant moments. Discover how De Beers creates Forever with diamond jewellery pieces that balance expertise and emotion to capture the many facets of your unique story.