De Beers’ intuitive eye and meticulous craftsmanship harnesses the natural beauty of diamonds, to create elegant and meaningful jewellery, to be enjoyed for generations to come.

We’re passionate about providing a tailored shopping experience, whether you’re at home or visiting one of our stores. Arrange an in-store or a virtual appointment to receive expert help and guidance in a private consultation.

As the leaders in the art of diamond jewellery creation, we are in a unique position to guide the entire journey, from the moment a rough diamond is unearthed, to the moment a future heirloom is acquired. We discover and unveil the dazzling potential within nature’s rare treasures, crafting exceptional jewellery to mark life’s most intimate and special occasions. It’s a journey driven by high standards and unrivalled expertise, as we draw on our rich heritage to craft pieces of art that will be cherished for generations.

Natural works of art expertly crafted into wearable pieces. Sat at the forefront of diamonds for more than 130 years, our expert artisans individually assess and meticulously select every exceptional white and fancy coloured diamond by hand to find the world’s most exceptional natural diamonds.